A season in our hands: 162 creatives designed to perform from A to Z
A look back on a year of creation for cVert
William Therrien, Marketing VP & PartnerTémoignage client
Objectives.
- Generate as many leads as possible in 4 months.
Challenges
- Lack of trust in service-based businesses, as consumers are often skeptical of the promises made in the industry.
- Saturated market with many competitors using similar communication angles.
- Little tangible differentiation, aside from the company's credibility and existing customer satisfaction, which play a key role in consumers' decision-making.
Our Strategies.
How did we reach the goal?
Integrate seasonality strategically into the visuals
We adapted the storytelling and visuals based on key moments to stay relevant throughout the season.
Winter: Emphasis on melting snow, the impatience for summer to arrive, and the benefits of choosing a lawn care provider early.
Summer: Focus on the time and energy saved thanks to cVert, allowing people to truly enjoy their summer and their yard in peace.
Result for the ad:
- Leads : 603
- CPL : 15.18$
Leverage word of mouth
Knowing that consumers place great importance on reviews and recommendations, we developed concepts that mimic the Facebook interface to recreate the natural reflex of sharing and social validation often seen in post comments.
Results
- Leads : 1 523
- CPL : 19.67$
Address common objections
We directly tackled consumer doubts using educational and reassuring formats featuring the founders of cVert answering key user questions.
Examples
- How do I purchase your lawn treatment packages?
- What happens if I'm not satisfied with my lawn treatment?
- Which areas will be treated for insects?
Results
- Leads : 2 859
- CPL : 22$
The Results.
for 2024
for total leads generated in 2024
produced in 4 months
