Exporting a High-End Montreal Brand by Boosting In-Store and Online Sales.
Scaling from a 3 to a 5-digit monthly advertising budget in 3 years.
Romy and Myriam Belzile-Maguire, FoundersWhen we started working with mint, we had no idea of the digital advertising's power for our business, and now it's at the center of our growth. The team is helping us keep up with the quick evolution of this industry in a highly personalized way.
Objectives.
Drive online sales across the country while increasing Montreal and Toronto stores foot traffic.
Challenges
- Hesitation to buy a designer shoe online without trying it on first.
- Competitive industry with an overabundance of local and international players.
- High seasonality of demand and short life span of trends.
Our Strategies.
How did we reach the goal?
Promotion of the Online and In-Store Summer 2020 Sample Sale
Event Response campaigns to increase attraction to physical stores followed by Conversion campaigns to drive online sales.
Campaign for the Winter Boot Collection
Winter boot campaigns begin in October well before the first snowflakes in order to stay top of mind before the buying process. Promoting the fall/winter collection on 3 advertising platforms with inspiring visual content, diversified placements and strategic targeting, allows us to reach our target effectively and build a high-performing conversion funnel.
The Results.
in 3 years (09/17 - 08/18 vs. 09/20 - 08/21)
for the 2020 winter collection versus 2019.
came from outside Quebec in 2020.
