56% annual growth in sales following a change of agency
A successful takeover of advertising accounts thanks to a multichannel and multi-market advertising strategy.
Annick Jasmin, OwnerThe support we received from mint. has been incredibly beneficial for OHSHO. Not only did we achieve our initial goal of a 40% increase in online sales, but we also surpassed it. This success greatly motivates us to continue our collaboration with the mint. team, who have a deep understanding of our brand and its potential.
Objectives.
- Increase online sales by 40%.
- Increase website traffic.
- Grow newsletter and social media subscribers.
Challenges
- Despite a high budget, the profitability of the existing Google Ads campaigns was insufficient (ROAS $1.72).
- Reluctance to buy winter clothing online without trying it on first.
- Remarketing audiences had not been set up on Meta Ads to target users who had added items to their cart or had started checkout without completing their purchase.
- Highly seasonal industry and a significant snow deficit during the 2023-2024 winter in Canada.
Our Strategies.
How did we reach the goal?
Lead acquisition for a successful BFCM.
Advertising competition reaches its peak during Black Friday and Cyber Monday, making the acquisition of new customers costly. To maximize our chances of success, we implemented a pre-sale lead gen contest strategy on Meta Ads. The main objective is to increase the
The main objective is to increase the number of people in our "Warm" audience by collecting email addresses and engaging with prospects before the sale period, making retargeting during BFCM easier. By leveraging these already engaged customers, we optimize our advertising efforts and reduce conversion costs.
Result:
- 573 new newsletter subscribers at a 0,63$ CPL.
Maximize campaign performances by combining 3 types of Cold acquisition audiences.
Our goal was to maximize the efficiency of our campaigns by testing various targeting options while maintaining an agile structure that allowed us to stay proactive and quickly allocate budgets based on performance. The interest-based audience provides precise segmentation, the lookalike audience expands our reach to high-potential prospects, and the Advantage+ audience dynamically optimizes advertising efforts.
The Advantage+ audiences introduced an innovation in Meta's advertising targeting. Unlike traditional targeting methods, which rely on manual selections, Advantage+ uses machine learning algorithms to explore and test audience segments in real-time. This means that ads are automatically adjusted to target segments with the highest likelihood of success, significantly reducing setup time and enabling swift responses to performance changes.
By applying this tactic, we observed an increase in cart additions, a decrease in CPA, and a boost in sales on the platform.
Result:
- 33,93$ CPA (-25,71$) from October 2023 to March 2024 vs. the same period in the prior year.
The Results.
from October 2023 to March 2024 vs. the same period in the prior year.
during the 7 advertising months between October 2023 and April 2024.
from October 2023 to March 2024 vs. the same period in the prior year.
