Over 600 monthly leads under a $15 cost per lead.
Cécile Dufour, CEO & Founder
Increase the clientele of 3 clinics and become the leader in aesthetic care in Quebec City.
VIVA promotions are valid for several weeks and are deployed using a large portion of the monthly budget. We continually create A/B tests with ad variations to maximize the delivery of the best performing formats, images, videos and ad copies. Our high variation of ads also helps to limit ad fatigue. Since our campaigns mostly target audiences around the VIVA Cliniques, a strong rotation allows us to reach the same target with a different message every time.
In order to reach all potential customers' searches, we implemented a granular campaign structure that allows us to reach users looking for the service itself, a specific problem or an alternative solution. This allows us to show ads directly related to their searches and maintain an average click-through rate of 19%. To maximize budget and impressions, we adjust bids monthly based on search times, types and locations. This campaign structure keeps our cost per click below $1 each month and position VIVA's ads on the top of the competition's 75% of the time.
Google Ads Performances:
Average CTR: 19% (vs. 3.17% industry benchmark)
Outranking share : 75% (vs. 3.17% industry benchmark)
Average CPC: $0.95 (vs $3.53 industry benchmark)
during the last year.
during the last 3 years.
opened in 2021 to meet the high demand.