Increase Online Sales with Performance-Based Ad Creatives
22% sales increase in only 30 days (vs. previous period)
Quentin Ryckaert, President & Co-FounderWe are happy to work with mint. We benefit from a personalized support. The follow-ups, the regularity and the advice we get from the agency allow us to have a more global and advanced understanding of digital marketing challenges. It has allowed us to increase our visibility, our online community and our sales.
Objectives.
- Increase online sales.
- Raise brand awareness in Eastern Canada.
Challenges
- Re-conditioning consumers to buy this type of product online, not in grocery stores.
- Lack of education on the positive impact of consuming palm oil free products.
- Strong competition in the chocolate spread industry with players that have strong brand awareness and very competitive prices.
Our Strategies.
How did we reach the goal?
Ad Presence on Pinterest Ads, Facebook Ads and Google Ads
We started the mandate with a social ads strategy on Meta and a seach engine ad strategy on Google. We quickly found that an overabundance of competitors exploited the same platforms. Even though our campaigns were highly performing and profitable, the idea of testing a less crowded advertising platform that could help us reach our target market was attractive. Pinterest Ads was quickly added for the launch of Mennillo's new swimwear collection.
Pinterest is the go to platform for young women in search of fashion and travel inspiration. For us, it was the perfect opportunity to introduce the brand to its target audience before the purchase decision is even made and place it top-of-mind ahead of its competitors (the advertising platform being less frequently used by other swimwear brands in Canada).
Result:
ROAS of 7 in the first 3 months after launch
Budget Allocation and Growth Strategy
Our team manages our partners' investments in a very active way. Our proactivity and flexibility can be seen in the allocation of spend by platform, by market and by campaign, as well as in the strategic growth of the budget to maintain control over the campaigns' profitability.
For this mandate, we made weekly adjustments to the advertising budget in order to:
- Track seasonality of demand.
- Generate budget growth in profitable areas and eliminate budget in underperforming areas to maintain an excellent ROAS.
- Generate growth in Ontario.
- Amplify best performing messages and visuals to generate new customers at the lowest possible acquisition cost.
The Results.
% of users that stopped to watch a video after an impression.
since the launch of mint. produced ad creatives (between October 20 and December 20, 2022).
between October 20 and December 20, 2022
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