Quentin Ryckaert, President & Co-Founder
Company
Allo Simonne
Head Office
Montreal, QC
Number of employees
1-10
Industry
Food

Objectives.

  • Increase online sales.
  • Raise brand awareness in Eastern Canada.

Challenges

  1. Re-conditioning consumers to buy this type of product online, not in grocery stores.
  2. Lack of education on the positive impact of consuming palm oil free products.
  3. Strong competition in the chocolate spread industry with players that have strong brand awareness and very competitive prices.

Our Strategies.

1.
Use of a field research report in order to gain a deeper understanding of factors motivating of hazelnut spread consumers
2.
Ideation and design of eye-catching creatives focused on digital performance

How did we reach the goal?

Ad Presence on Pinterest Ads, Facebook Ads and Google Ads

We started the mandate with a social ads strategy on Meta and a seach engine ad strategy on Google. We quickly found that an overabundance of competitors exploited the same platforms. Even though our campaigns were highly performing and profitable, the idea of testing a less crowded advertising platform that could help us reach our target market was attractive. Pinterest Ads was quickly added for the launch of Mennillo's new swimwear collection. 

Pinterest is the go to platform for young women in search of fashion and travel inspiration. For us, it was the perfect opportunity to introduce the brand to its target audience before the purchase decision is even made and place it top-of-mind ahead of its competitors (the advertising platform being less frequently used by other swimwear brands in Canada).

Result:
ROAS of 7 in the first 3 months after launch

    Budget Allocation and Growth Strategy

    Our team manages our partners' investments in a very active way. Our proactivity and flexibility can be seen in the allocation of spend by platform, by market and by campaign, as well as in the strategic growth of the budget to maintain control over the campaigns' profitability. 

    For this mandate, we made weekly adjustments to the advertising budget in order to:

    • Track seasonality of demand.
    • Generate budget growth in profitable areas and eliminate budget in underperforming areas to maintain an excellent ROAS.
    • Generate growth in Ontario.
    • Amplify best performing messages and visuals to generate new customers at the lowest possible acquisition cost.

    The Results.

    28%
    Average Thumbstop Ratio

    % of users that stopped to watch a video after an impression.

    -50%
    Cost per Add to Cart

    since the launch of mint. produced ad creatives (between October 20 and December 20, 2022).

    5.20$
    ROAS

    between October 20 and December 20, 2022

    Looking for a quick boost on your online sales? Contact us for a free audit.

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