Successfully Launching a New Brand in a Niche Market With Digital Advertising.
14x Average Return on Ad Spend.
Company
Connec Outdoors
Head Office
Saint-Augustin-de-Desmaures, QC
Number of employees
1-10
Industry
Hunting and Fishing Clothing
Website
Objectives.
Develop Connec's brand awareness in Canada and generate sales for new product launches.
Challenges
- Presence of large American players in the Canadian market.
- Low brand awareness in English-speaking provinces of Canada.
- Low organic ranking for searches of the company name on search engines.
Our Strategies.
1.
Targeting hunting interest-based audiences and lookalike audiences of previous customers
2.
Creation of a specific and proprietary sale for the Connec Outdoors brand
3.
Brand protection campaign on search engines
How did we reach the goal?
New Product Launches
Create product-specific campaigns for optimal budget control.
The Buckweek Countdown
Launch reach campaigns 14, 7 and 3 days before the Buckweek sale to create a buzz.
The Results.
14X
Average return on ad spend (ROAS)
Excluding brand protection campaigns results
5x
of monthly retail sales growth
Due to new retailer signings following the ad campaigns.
Discover Other Successful Cases Studies.
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