Exporting a brand's success outside of Quebec.
William Giroux, Co-Founder & CEO
I really like the close-knit aspect of mint, you really feel that they are an integral part of KaseMe. mint. also has a nice rigor in their daily work in addition to the monthly follow-ups. Their creativity in copywriting helps us achieve great results and gives us peace of mind. Their team is proactive and result-driven, two strong qualities that make us happy!
Double the annual revenue and improve KaseMe's brand awareness outside Quebec's borders
Multi-platform strategy to diversify touch points, reach younger audiences and build an omnichannel conversion funnel. KaseMe has positioned itself as a bold and innovative brand in its industry. It was therefore obvious for this brand to quickly break into new platforms such as TikTok Ads, where we were among the first agencies in Canada to test the advertising solution in beta version accompanied by dedicated representatives.
We concentrated the budget on Lead Generation campaigns in the months leading up to Black Week in order to acquire as many new subscribers as possible so that we could have free and guaranteed communications during the big sales days. We also went into acquisition and engagement mode in order to retarget Warm audiences during Black Week. The messaging for the Black Week campaigns was focused on influencing shoppers to complete Christmas gift purchases in advance or to treat themselves.
In 2 years (09/18 - 08/19 vs. 09/20 - 08/21)
Acquired with paid acquisition campaigns
In 1 year (09/19 - 08/20 vs. 09/20 - 08/21)