10X monthly return on ad spend (ROAS)
Julie Riendeau, eCommerce & Website Manager
It is a true partnership, even a complicity that has been established between The Culinary Reserve and mint. A special mention for Catherine's active participation - through her great listening skills and her quick execution - in the rapid development of our brand on digital channels. Thank you to the entire team for putting their creativity at the service of The Culinary Reserve's excellence.
Increase online sales while building customer loyalty.
We created Food Ordering audiences targeting consumers with the following interests and habits:
Since these audiences are used to ordering online from other prepared meal delivery companies, there is less friction to purchase from us because the habit is already formed. This has the effect of potentially increasing conversions once the user is on the website.
We wanted to test the impact of using Chef François Martel's name by targeting Academy-related searches on Google Ads to showcase the Chef's favourites. The ultimate goal was to increase confidence in the Culinary Reserve's products.
Who is François Martel?
Renowned chef and founder of the Culinary Academy and the Culinary Reserve.
Why use an expert's identity in advertising?
By using his image, we increase trust in the Culinary Reserve by association, which can have a leverage effect on the click-through rate of ads.
mint CPC : $0.59 vs. benchmark CPC : $2.89
maintained between March 15, 2021 and March 4, 2022.
from April 2021 and October 2021